I think the fad for this sad beer style started with some american clown ,in the 70's,who came out with the "south beach" diet.It advocated a low fat,low carb,high protein diet and wrongly labelled beer as being high in carbs,namely maltose
Obviously someone who never studied science.Then the yank mega brewers jumped on the bandwagon, :angry:The rest is history. The craze for this rubbish started here with the start of 'dry beers',Same thing ,different name :icon_vomit: Unfortunately the general public are very ignorant of the facts,IMO what drinkers who are "watching their girlish figure" need,and just in general,is a few mid strength ie:3.5-4.2 tasty 'session' beers.But just try and get people to pay decent money for a well made craft brewed mid strength and see what happens
ie: Jamieson Summer ale