They've been trying to get into Victoria ever since the 1980s and I'd guess that seeing as most Victorians would spit out Old, and New probably doesn't cut it with VB drinkers, they are now replacing these beers with lines that might sneak into CUB's niches. For example CUB lost the rights to a number of lagers such as Stella and Carlsberg when they got taken over by EvilMegaBrewCorpConglomerate, and I'd bet the main JS offering will be 150 lashes that doesn't have a CUB competitor.
Pity about the Coopers, but - probably got outspent by Lion at the taps.
ed: off topic but I tried a CUB Tooths Pale Ale the other week when I was in Newcastle. It reminded me of a faintly alcoholic version of Birrel. Bloody dreadful.
Ok let's take it right off topic :lol: :lol: Heineken would have to be the biggest beer whore on the planet. Dutch Heineken served in the Netherlands is an excellent example of a Euro Lager but whenever they take the brand overseas to be BUL they seem to toss most quality control out of the window. For decades in the UK the BUL product was a miserable sad 3.3% ABV travesty, same in the USA, and the Australian version, whilst full strength, is ghastly. A few noble hops might help and I bet they use Superpride. Wouldn't touch Heineken with a barge pole unless I'm drinking it in Amsterdam, and even then I'd go for one of the smaller regionals if possible.