Japanese Brewing Discovery

[AndrewQLD]

The japanese are masters of invention :lol:
http://tinyurl.com/9g643

 

[Murray]

De ja vu.

 

[barfridge]

I saw this yesterday, but didn't think it was worth posting here.

Where would we be without such marketing wankery?

 

[PostModern]

Wow. Asahi have developed a new way for beer to change taste!?!! Those whacky Japanese!

 

[Jazzafish]

Might culture some yeast from it for some experemental batches

 

[Sean]

You can't really blame Asahi for trying it on, but there is no excuse for the "journalists" who publish the press releases without bothering to do any sort of research.