Been following them on facebook and getting updates. It looks smart but at the moment I don't feel the need to have everything automated as on a brew day I'm sat right next to my rig (Grainfather), with a beer in hand. They announced the prices which at the moment is 280 Euros ($450) plus delivery. Seems like a lot of money to pay to not press buttons. If it does more than just that, then I'm all ears.
I'm sure the temperature controller is also more precise than the Grainfather controller, although my last (and first) Grainfather brew day, the temperature fluctuated by a degree perhaps two or three times during the mash. It's not exact but close enough for the Navy.