Coors Hopes British Take To Frozen Beer

[Doc]

Why oh why oh why.
I guess there is no taste in the beer anyway.

Doc

Coors hopes British take to frozen beer

BURTON-ON-TRENT, England, June 22 (UPI) -- British beer enthusiasts say the Americanization of their pubs has reached its logical conclusion -- beer topped by a layer of ice crystals.

Coors Sub Zero was launched Thursday. The lager beer is designed to be served at a temperature a few degrees below the freezing point, allowing a layer of slush to form below the foamy head.

The Campaign for Real Ale or Camra questions the need for such a drink.

"If you serve any yellow liquid at that temperature you could probably drink it," spokesman Iain Loe told The Telegraph. "Cynics would say that it was just a way of concealing the fact there's no taste there. And if there are any off flavors, you are not going to notice."

Traditionally, pubs have served beer at around 50 degrees Fahrenheit, although the temperature has been trending down.

Coors says that 100 pubs will be getting the Sub Zero system this year. The process is a complicated one, including several cooling stages and a small sonic pulse to get ice crystals forming.

 

[warrenlw63]

Yum, does it flow through a slushy machine first? <_<

Warren -

 

[bconnery]

This isn't a new thing for Britian at all.
I had one in London called Arc back in 99/00.
Special dispensing system that resulted in an extremely cold beer with a layer of ice.
I'm guessing either someone at Coors has borrowed the idea or else it is a rebranding.

The beer Arc was a pretty bland lager as I recall.

 

[colinw]

At that temperature it may as well be soda water that has been doctored with food colouring and 4% alcohol.

 

[redgums500]

Being doing that around these parts for years...............known as "Who left the *&#@ stubbies in the #*&$# freezer ?!


redgums :beerbang:

 

[peas_and_corn]

Here's a shot from their training video