Coopers new branding (and lightweight bottles)

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j_da_man

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It's from a week ago, but I don't recall this being posted elsewhere on the forums. It is mainly about Coopers rebranding, but this one comment stuck out:

"The company also says its 750ml longneck range will be packaged in new lightweight bottles to minimise weight."

 

MHB

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I get a bit of mail from some beer packaging companies, over the last couple of years there has been a quiet revolution in bottle design.

The difference between "Toughened" glass and window glass is the way its heat treated. You can send a piece of glass of to a factory and have it toughened.
Outcome is bottles that are just as strong or stronger and use upto 45% less glass and a crap load less energy to produce. With all the talk about supply chains and the cost of transporting (both monetary and environmental) it makse a lot of sense and it's here to stay.
Mark
 

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