Cooking With Beer On Sbs Food

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mwd

Awful Ale Apprentice
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Found a few recipes for cooking with beer on SBS website one features JS Lager.Link to SBS
 
SBS seemed to have done a deal with JS, they feature their range of beers in a couple of their Thursday night foodie shows. With Peter Karavita pairing it with his dishes etc.

As much as I hate product placement in television, I suppose if it introduces more of the great unwashed to different styles of "craft" beers and what can be done with their flavours it has then it can only be a good thing.
 
SBS seemed to have done a deal with JS, they feature their range of beers in a couple of their Thursday night foodie shows. With Peter Karavita pairing it with his dishes etc.
yeah, they appeared to be during the ad breaks during "island feasts" - very sneakily done. the only time I saw him use beer during the actual show though it was home brew.
 
As much as I hate product placement in television, I suppose if it introduces more of the great unwashed to different styles of "craft" beers and what can be done with their flavours it has then it can only be a good thing.
Totally agree. They're pretty tasty sounding dishes too. Bit of a fan Peter Karavita as is - would have never considered eating/cooking Sri Lankan cuisine if it wasn't for his tv series.
 
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