Initial priorities for the NAAA will be:
reforming alcohol taxation
buying-out by government of alcohol sponsorship in sports and the arts
increasing investment in prevention
strengthening the regulating of alcohol advertising
introducing health information labelling on alcohol products and including point-of-sale promotions
tightening controls on the sale and supply of alcohol.
As of 12 March 2010, the National Alliance for Action on Alcohol consists of 26 organisations from across Australia:
Alcohol and Other Drugs Council of Australia (ADCA), Alcohol Education and Rehabilitation Foundation (AERF), Alcohol Policy Coalition (Vic), Australian Drug Foundation (ADF), Australasian Faculty of Public Health Medicine (AFPHM), Australian Health Promotion Association (AHPA), Australian National Council on Drugs (ANCD), Australian Research Alliance for Children and Youth (ARACY), Cancer Council Australia, Cancer Council Victoria, Diabetes Australia, Kidney Health Australia, National Drug Research Institute (NDRI, Curtin University), National Heart Foundation, National Indigenous Drug and Alcohol Committee (NIDAC), Public Health Advocacy Institute (WA), Public Health Association of Australia, Royal Australasian College of Physicians, Telethon Institute for Child Health Research, Turning Point Alcohol & Drug Centre, VicHealth and university groups.