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The beer is said to have a creamier taste and texture due to the frozen foam than regular beer in an icy mug. As the foam melts, it wont dilute the beer with water as regular ice cubes would because the foam itself is, of course, beer.
For those hankering to get a pint of the brew, a visit to Japan is in order. Ichiban Shibori Frozen Draft is currently available in Tokyo and will be served countrywide this May.
No word yet on when the soft-serve beer foam will be topping brews outside of Japan, but the Australian market might be willing to give the suds a try. "The most important characteristic of beer (there) is that it must be very cold," notes British beer writer Pete Brown in Three Sheets to the Wind.