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Anti Drink Driving Ads Go Hi-tech

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Doc

Doctor's Orders Brewing
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Drink-drive message goes down the toilet

16.09.2004 1.20pm
Urinals in pubs and hotels across New Zealand are the latest battleground in the war on drink-driving.

Signs in the urinals are heat-activated and will display a message when hit by warm liquid.

They will say either: "If you drink then don't drive you're a bloody legend" (with a picture of a taxi) or: "If you drink then drive you're a bloody idiot" (with a picture of a wrecked car).

The message disappears when the urinal cools down, ready to be re-activated by the next visitor.

The campaign is being run by the Land Transport Safety Authority with the slogan: "Which car will you piss off in tonight?".

Liz Taylor-Read at the LTSA said: "This will definitely be a 'moment of truth' experience for any bloke who goes to the toilet in one of the participating pubs.

"These advertisements are designed to get men thinking of the consequences of drinking and driving before they make the wrong decision."

She said crash statistics from the past 18 months show 81 per cent of drinking drivers in crashes were male.

Last year, 131 people were killed in drink-driving crashes compared to 108 in 2002 and 117 in 2001.

Drinking drivers kill and injure a substantial number of other people each year. Last year they injured or killed 580 of their own passengers, 310 occupants of other vehicles and 45 pedestrians and cyclists.

Members of the Hotel Association of New Zealand have volunteered to take part in the scheme.

By the end of September almost 260 pubs and hotels will have the urinal billboards in place.
 

Doc

Doctor's Orders Brewing
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Looks like the Canadians are using it too.

Beers,
Doc

Beer companies take the message up close and personal with talking urinals.
On their next trip to empty their beer-swollen bladders, male clubgoers can look forward to a disembodied voice offering an enticing proposition from the region of their crotch. "Buy more beer." In a nod to its urban sophistication and avant-garde nature, Montreal is being used as the first testing ground for the latest marketing innovation: talking urinals. The Wizmark, a hockey-puck sized plastic disc outfitted with flashing lights and a microprocessor-powered larynx, will soon be residing at the base of urinals at 100 bars and nightclubs in and around the city. Bearing a Molson logo on a target motif, the "interactive urinal communicators" -- or Uricoms, as they're dubbed in French -- are motion-activated to sound a siren and say "The cold shot of Molson Dry at 6.5-per-cent alcohol -- It's legal." In French only, so far.
 

Kai

Fermentation Assistant
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That's just disturbing.. do you really want something you're pissing on to talk back?
 

Hoops

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There's also the fact when you get drunk you will test your marksmanship skills and see how many you can hit. As long as there's no sword crossing action.
Sounds a bit too weird to me though
 

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