Another one whym

[Stouter]

It'd be good to try or at least get some reviews of it, but you know anyone that buys this will have no appreciation for a decent beer, and therefore will be unable to give a decent and meaningful review.

 

[Lyrebird_Cycles]

I think the name is clever, I'm guessing it's a backronym from "whim" to " We'll Help You Make".

If you substitute the "M" you get WHY?

 

[peteru]

Presumably the "base beer" will be flat and pasteurised, otherwise there is a risk of secondary fermentation and carbonation going through the roof.

That also probably means that the shelf life of such a concoction is in the vicinity of a few days in the fridge. After that you'll get "something" consuming the sugars from steeped grains.

When it comes down to it, it's basically a beer soda stream that isn't ready to drink straight away.

 

[Rocker1986]

It's like buying an already baked "base cake", chucking some icing on it and calling it a home baked cake. ****** ********. I'm not really a fan of any of these new brewing machine things because they tend to take away some of the personal input and hands on nature of brewing, but at least the others involve fermentation. There is no brewing going on at all with this crock of ****.

 

[Blind Dog]

When it comes down to it, it's basically a beer soda stream that isn't ready to drink straight away.

which is already on sale in Europe (sodastream beer bar). There's also a portable version from Pats Backcountry beverages.

Yum...

 

[welly2]

Surely they must know something that we don't know, that if you steep some hops and malt and chuck it into prefermented beer and carb it overnight that it won't taste like absolute ****? They must have tested it already? Haven't they? I'm struggling with this one. I fail to see how it's not going to end up tasting like arse.

 

[Stouter]

Target Market -
25 - 35 yr old 'educated' professionals, male and female, mid to high income, with no idea about beer or brewing other than some brief advertisements and a casual stroll though the fridges at the bottle shop.
Good on them, nothing wrong with that. It would be like me going and buying some high tech expensive off the shelf computer equipment that I can just plug together that some nerd can build with cheap parts from Radio Shack. Or a souped up V8 with all the bells and whistles, throwing a personalised sticker on the side and showboating it down the main drag.
Come in spinner.

 

[Weizguy]

Saw this somewhere else earlier...

What a ******' joke.

Painful to watch, with that garbled sounds. Looks like pus. Why would you not just drink the cans?

thats a glass half empty thought

I'd rather see us with a similar craft beer boom as the US has gone through, with a diverse and widely available array of breweries

but potato/tomato

Can't see how this product will help get us there. Already thought we're on our way...

Target Market -
25 - 35 yr old 'educated' professionals, male and female, mid to high income, with no idea about beer or brewing other than some brief advertisements and a casual stroll though the fridges at the bottle shop.
Good on them, nothing wrong with that. It would be like me going and buying some high tech expensive off the shelf computer equipment that I can just plug together that some nerd can build with cheap parts from Radio Shack. Or a souped up V8 with all the bells and whistles, throwing a personalised sticker on the side and showboating it down the main drag.
Come in spinner.

Those young people will write this off as a bad beer experience and think they're to blame. Not a result that's in our interest?

 

[welly2]

I emailed them yesterday and they got back pretty promptly.

---

Thanks for your interest in WHYM.

You're right in that boiling grains does produce some sugar. Because of that we've spent time selecting the right grains and defining the right amount of time to boil them that will add color, aroma, and deep flavor without a ton of additional sugar. Our recipes also use bittering and aromatic hops, so any sweetness added should be properly offset.

Let us know if you have any other questions, and we do hope you’ll join the WHYM community.

Cheers,

The WHYM Team

 

[Dan Pratt]

WHYM

Water
Hops
Yeast
Malt

 

[LAGERFRENZY]

Should be renamed:

One
Born
Every
Minute

 

[peteru]

There's two ways to look at this proposal:

1. Extracting money from gullible people.
2. Expanding the palate of people with expendable income.

Either way, it's taking money from people with enough money to burn. If a reasonable proportion of the customers fall in the second category, there is some hope that they will continue on the journey to discover beers that are better than the standard CUB offerings and perhaps move past the James Squires and into real beer.

If not, then those people were going to blow their money on useless crap like golf clubs anyway, so no great loss.

 

[LAGERFRENZY]

This invention means as much to the Craft Brewing Community as much as Suimin Instant Noodles mean to the world of Haute cuisine FFS!

 

[Crakkers]

WHYM

Water
Hops
Yeast
Malt

WHYM

We
Have
Your
Money