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these are the craft wars my son, market share and al that. matilida bay n carlton, mountain goat and asahi and now this, if you have market share in a market a big guy does not have, guess what, they will throw dollars at you till you come round.Pretty gutted about this. Surely they were successful enough as it was, to not need to do this for the money? Unless they're trying to step away from the business a little, but even that rings alarm bells for how this pans out.
Hoping for the best but preparing for another Fat Yak..
AFAIK the majority of 4 Pines brews have been contract made for quite some time*, which says that their sales exceeded their capacity. Possibly they went shopping for a capital injection to increase capacity and that turned into a buyout offer.Surely they were successful enough as it was, to not need to do this for the money?
It was better when it first came out.at yak was a great beer, you obviously never drank it when they first brought it out, must be 7 or 8 years ago now..